Facebook business use: contracts, content and privacy

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Published by horak. Attorneys at law / Patent attorneys

Archive · First published 2018-08-23. Editorial revision: 12 November 2026. The original date is retained; the text below distinguishes historical context from present-day application.

Business use of a social platform creates several relationships: with the platform, customers, staff, agencies and rights holders. The relevant duties are not limited to platform policy.

How to use this archived article

Terms, content decisions and data practices can change. A current assessment should identify the relevant contractual version and the statutory framework before drawing conclusions from an older account dispute.

Questions for a current matter

Which contractual version and legal regime apply? What happened, when did the parties become aware of it, and which documents preserve the relevant facts? Identify the desired outcome and any procedural deadline before choosing a response.

Four practical examples

Illustrative scenarios, not reports of client mandates. The appropriate response depends on the facts and applicable law.

Advertising account blocked

A retailer loses campaign access. We preserve decision records and evaluate complaint and contractual remedies.

Customer list uploaded

An agency uses a client list for targeting. We assess authority, legal basis and information duties.

Page administrator leaves

A former employee retains exclusive control. We assess the business’s access rights and recovery route.

Fake endorsement

An advert implies a person supports a product. We examine consent, personality rights and advertising claims.

Current guidance

Facebook & Meta: accounts, advertising and data